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Marketing
43
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8
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McDonald, Malcolm
Kotler, Philip
222
Meffert, Heribert
215
Bruhn, Manfred
175
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
69
Wiedmann, Klaus-Peter
65
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
53
Ahlert, Dieter
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Reinecke, Sven
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Sheth, Jagdish N.
48
Zerres, Michael P.
47
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46
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46
Tomczak, Torsten
46
Backhaus, Klaus
43
Baker, Michael John
43
Sydow, Jörg
43
Kuß, Alfred
42
Dichtl, Erwin
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Bouncken, Ricarda B.
37
Griffith, Garry R.
37
Diller, Hermann
36
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36
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36
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2
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1
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1
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1
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1
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1
Value in due diligence : contemporary strategies for merger and acquisition success
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USB Cologne (EcoSocSci)
24
ECONIS (ZBW)
19
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1
Marketing
strategies : new approaches, new techniques
McDonald, Malcolm
(
ed.
)
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000543648
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
3
Strategic
marketing
planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
4
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
5
Marketing
: a complete guide
McDonald, Malcolm
;
Christopher, Martin
-
2003
-
[New ed.]
Persistent link: https://www.econbiz.de/10001721107
Saved in:
6
Marketing
accountability : how to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10003798578
Saved in:
7
The complete marketer : 60 essential concepts for
marketing
excellence
McDonald, Malcolm
;
Meldrum, Mike
-
2013
-
1st Edition
Persistent link: https://www.econbiz.de/10009739364
Saved in:
8
Marketing
and finance : creating shareholder value
McDonald, Malcolm
;
Smith, Brian D.
;
Ward, Keith
-
2013
-
updated and rev. 2. ed.
Persistent link: https://www.econbiz.de/10009783455
Saved in:
9
Marketing
plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
Second edition
Persistent link: https://www.econbiz.de/10010214276
Saved in:
10
The future of
marketing
: brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
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