//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"McKenna, Regis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Access-Marketing : mit technol...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
10
USA
5
Unternehmen
5
IBM Corporation
4
Informationstechnik
4
Electronics
3
Elektronik
3
Kundenmanagement
3
United States
3
Competition
2
Computermarkt
2
Electronics industry
2
Elektronikindustrie
2
High technology
2
Hochtechnologie
2
Marketing management
2
Marketingmanagement
2
Strategisches Management
2
Wettbewerb
2
Beziehungsmanagement
1
Computerindustrie
1
Europäische Union
1
Innovation
1
Innovationsmanagement
1
Internationale Wettbewerbsfähigkeit
1
Kommunikationstechnik
1
Kundendienst
1
Marketingstrategie
1
Neue Technologie
1
Produktinnovation
1
Produktmarketing
1
Selling
1
Spitzentechnologie
1
Vereinigte Staaten
1
Verkauf
1
Zeitfaktor
1
more ...
less ...
Type of publication
All
Book / Working Paper
15
Article
8
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
Undetermined
10
English
7
German
5
French
1
Author
All
McKenna, Regis
Atwell, James D.
1
Banatao, Dado P.
1
Borrus, Michael
1
Brown, John Seely
1
Castilla, Emilio J.
1
Cohen, Stephen
1
Dean, John C.
1
Duguid, Paul
1
Fong, Kevin A.
1
Friel, Thomas J.
1
Gibbons, James F.
1
Granovetter, Ellen
1
Granovetter, Mark
1
Hancock, Marguerite Gong
1
Hellmann, Thomas F.
1
Henton, Doug
1
Hwang, Hokyu
1
Johnson, Craig W.
1
Jurvetson, Steve
1
Kvamme, E. Floyd
1
Lee, Chong-Moon
1
Lécuyer, Christophe
1
MacKenna, Regis
1
Mckenna, Regis
1
Miller, William F.
1
Neyens, T. Michael
1
Rowen, Henry S.
1
Saxenian, Annalee
1
more ...
less ...
Published in...
All
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
2
California management review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Inc : the magazine for growing companies
1
Research technology management
1
The industrial policy debate
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
10
ECONIS (ZBW)
7
OLC EcoSci
6
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship marketing : successful strategies for the age of the customer
McKenna, Regis
-
1991
Persistent link: https://www.econbiz.de/10000839136
Saved in:
2
The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis
-
1985
Persistent link: https://www.econbiz.de/10000702198
Saved in:
3
Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis
-
1989
-
1. print
Persistent link: https://www.econbiz.de/10000782945
Saved in:
4
Market positioning in high technology
McKenna, Regis
- In:
California management review
27
(
1985
)
3
,
pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
Saved in:
5
Dynamisches Marketing : Positionierungsstrategien für technologieorientierte Unternehmen
McKenna, Regis
-
1986
Persistent link: https://www.econbiz.de/10011511841
Saved in:
6
Wer hat Angst vor IBM? : das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis
-
1990
Persistent link: https://www.econbiz.de/10014270701
Saved in:
7
The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis
-
1985
Persistent link: https://www.econbiz.de/10004783264
Saved in:
8
Sustaining the innovation process in America
McKenna, Regis
- In:
The industrial policy debate
,
(pp. 133-155)
.
1984
Persistent link: https://www.econbiz.de/10002247076
Saved in:
9
Real time : preparing for the age of the never satisfied customer
McKenna, Regis
-
1997
Persistent link: https://www.econbiz.de/10004332227
Saved in:
10
Relationship marketing : successful strategies for the age of the customer
McKenna, Regis
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004132985
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->