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~person:"Melewar, T. C."
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Brand management
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Melewar, T. C.
Burmann, Christoph
166
Esch, Franz-Rudolf
158
Huber, Frank
96
Baumgarth, Carsten
95
Meffert, Heribert
92
Ahlert, Dieter
77
Bruhn, Manfred
74
Keller, Kevin Lane
66
Mukherjee, Arijit
66
Bauer, Hans H.
63
Heinemann, Gerrit
59
Phau, Ian
57
Wiedmann, Klaus-Peter
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Tomczak, Torsten
52
Homburg, Christian
51
De Chernatony, Leslie
48
Estrin, Saul
48
Campbell, Jeffrey R.
47
Sattler, Henrik
47
Balmer, John M. T.
45
Bang, Nguyen
44
Lewis, Vivien
42
Merrilees, Bill
42
Loureiro, Sandra Maria Correia
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Schmidt, Holger J.
41
Völckner, Franziska
41
Langner, Tobias
40
Fritsch, Michael
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Peitz, Martin
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Foroudi, Pantea
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Gemünden, Hans Georg
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Swoboda, Bernhard
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Romaniuk, Jenni
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Wagner, Joachim
36
Diamantopoulos, Adamantios
35
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35
Ko, Eunju
35
Krishna, Kala
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Journal of business research : JBR
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European journal of marketing : EJM
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International studies of management and organization
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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EuroMed journal of business
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Handbook of corporate communication and public relations : pure and applied
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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ECONIS (ZBW)
78
USB Cologne (EcoSocSci)
1
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1
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
2
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
3
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
4
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
5
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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