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Melewar, T. C.
Asongu, Simplice
146
Brynjolfsson, Erik
59
Cette, Gilbert
54
Nijkamp, Peter
49
Jorgenson, Dale Weldeau
48
Falk, Martin
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Fairlie, Robert W.
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Picot, Arnold
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Welfens, Paul J. J.
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Balmer, John M. T.
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Singh, Nirvikar
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Stiroh, Kevin J.
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Bertschek, Irene
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Mairesse, Jacques
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Khosrowpour, Mehdi
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Schein, Edgar H.
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Ark, Bart van
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Odhiambo, Nicholas M.
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Sackmann, Sonja A.
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Lechman, Ewa
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Greenstein, Shane M.
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Kippenberger, T
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Palvia, Prashant
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Hofstede, Geert
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Mithas, Sunil
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Alvesson, Mats
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Antonelli, Cristiano
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Gordon, Robert J.
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Tsuji, Masatsugu
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Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
2
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
Saved in:
3
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
4
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
5
Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 3-34)
.
2008
Persistent link: https://www.econbiz.de/10003690294
Saved in:
6
Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 211-227)
.
2008
Persistent link: https://www.econbiz.de/10003690705
Saved in:
7
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
8
Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
Saved in:
9
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
10
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
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