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AN ANALYSIS OF THE BRAND LOYAL...
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Brand management
35
Markenführung
35
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
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Australien
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Language
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English
35
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Merrilees, Bill
Burmann, Christoph
119
Franses, Philip Hans
106
Esch, Franz-Rudolf
104
Levy, Daniel
88
Baumgarth, Carsten
77
Ha Nam Khanh, Giao
72
Melewar, T. C.
72
Volle, Pierre
72
Parguel, Béatrice
63
Keller, Kevin Lane
58
Camilleri, Mark Anthony
57
Desmet, Pierre
55
Friedman, Hershey H.
53
Hildebrandt, Lutz
53
Bruhn, Manfred
49
Huber, Frank
49
Pirson, Michael
47
Darpy, Denis
46
Rajagopal
46
Balmer, John M. T.
45
Dawes, John
45
Sethi, Suresh
44
De Chernatony, Leslie
43
Loureiro, Sandra Maria Correia
42
Ahlert, Dieter
41
Guiot, Denis
41
Meffert, Heribert
41
Bergen, Mark
39
Larceneux, Fabrice
39
Bang, Nguyen
38
Phau, Ian
38
Benoît-Moreau, Florence
37
Sattler, Henrik
37
Luo, Xueming
36
Verhoef, Peter C.
36
Bauer, Hans H.
35
Snir, Avichai
35
MacInnis, Deborah J.
34
Michelberger, Pál
34
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The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
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Journal of hospitality marketing & management
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ECONIS (ZBW)
35
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1
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
2
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
3
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
4
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
5
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
6
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
7
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
8
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
9
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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