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Introduction : thought leadership in brand management

Merrilees, Bill; Wallace, Elaine; Buil, Isabel; De … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147

Persistent link: https://www.econbiz.de/10009715065

Special section: Thought leadership in brand management II

Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232

Persistent link: https://www.econbiz.de/10009724787

Introduction: Thought leadership in brand management

Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009720412

Special section: Thought leadership in brand management

Jevons, Colin (contributor); Buil, Isabel (contributor); … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122

Persistent link: https://www.econbiz.de/10009720415

Introduction: thought leadership in brand management

Merrilees, Bill; Wallace, Elaine; Buil, Isabel; de … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147

Persistent link: https://www.econbiz.de/10010054592

Introduction: Thought leadership in brand management

Jevons, Colin; Buil, Isabel; Merrilees, Bill; de … - In: Journal of Business Research 66 (2013) 1, pp. 1-3

This special issue contains fifteen articles developed from presentations at the sixth annual Thought Leaders’ International Conference on Brand Management, held at Università della Svizzera italiana in Lugano, Switzerland in April 2010. The conference received 154 submissions and following a...

Persistent link: https://www.econbiz.de/10011050037

Introduction: Thought leadership in brand management

Jevons, Colin; Buil, Isabel; Merrilees, Bill; de … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10010054610