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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: The journal of product & brand management 31 (2022) 8, pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
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Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina; Micevski, Milena - In: Journal of business research : JBR 104 (2019), pp. 576-586
Persistent link: https://www.econbiz.de/10012105197