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~person:"Milne, George R."
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Consumer behaviour
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Milne, George R.
Skidmore, Mark
190
Peltier, James
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Toya, Hideki
33
Alm, James
18
Hodge, Timothy R.
14
Sands, Gary
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Bahl, Shalini
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4
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3
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Journal of business research : JBR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
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Report / Marketing Science Institute
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Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of niche marketing : principles and practice
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Handbook of qualitative research methods in marketing
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International Journal of Pharmaceutical and Healthcare Marketing
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Journal of Business & Industrial Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing and humanity : discourses in the real world
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
50
OLC EcoSci
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Other ZBW resources
8
RePEc
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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
2
Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
Saved in:
3
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
4
Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni
;
Milne, George R.
;
Peltier, James
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
Saved in:
5
A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
Saved in:
6
Consumer participation in mailing lists: a field experiment : working paper
Milne, George R.
-
1996
Persistent link: https://www.econbiz.de/10013409701
Saved in:
7
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
Saved in:
8
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
9
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
10
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
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