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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.; Milne, George R.; Peltier, James - In: Journal of business research : JBR 125 (2021), pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
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Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni; Milne, George R.; Peltier, James - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
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A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 11 (1992) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
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Consumer participation in mailing lists: a field experiment : working paper
Milne, George R. - 1996
Persistent link: https://www.econbiz.de/10013409701
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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
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Toward a framework for assessing covert marketing practices
Milne, George R.; Bahl, Shalini; Rohm, Andrew - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
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If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.; Rohm, Andrew; Bahl, Shalini - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
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Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149
Persistent link: https://www.econbiz.de/10003979344