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~person:"Monroe, Kent B."
~person:"Nicholson, John D."
~person:"Pagani, Margherita"
~person:"Uslay, Can"
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Monroe, Kent B.
Nicholson, John D.
Pagani, Margherita
Uslay, Can
LaPlaca, Peter J.
73
Laplaca, Peter J.
51
Katrichis, Jerome M.
5
Lindgreen, Adam
5
Lichtenthal, J. David
4
Mummalaneni, Venkatapparao
4
Di Benedetto, C. Anthony
3
Malhotra, Naresh K.
3
Dant, Rajiv P.
2
Guo, Chiquan
2
Johnston, Wesley J.
2
LAPLACA, PETER J.
2
Silva, Rui Vinhas da
2
Vanhamme, Joëlle
2
Wang, Yong Jian
2
Wilson, David T.
2
Al-Abdin, Ahmed
1
Bao, Yongchuan
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Iyer, Gopalkrishnan R.
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Keränen, Joona
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1
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Journal of business-to-business marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
1
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ECONIS (ZBW)
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
2
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
4
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
Saved in:
5
What do introduction sections tell us about the intent of scholarly work : a contribution on contributions
Nicholson, John D.
;
LaPlaca, Peter J.
;
Al-Abdin, Ahmed
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 206-219
Persistent link: https://www.econbiz.de/10011904731
Saved in:
6
"Chance favors the connected mind" : tribute to a world class editor
Pagani, Margherita
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 131-132
Persistent link: https://www.econbiz.de/10011822587
Saved in:
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