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~person:"Monroe, Kent B."
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Preis
16
Price
12
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Behavioral price research
3
Börsenkurs
3
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3
Preistheorie
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Price theory
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1
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Article
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9
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Monroe, Kent B.
Ashenfelter, Orley
29
Freeman, Alan
29
Chaloupka, Frank J.
27
Graddy, Kathryn
26
Kuntze, Oscar-Erich
24
Nierhaus, Wolfgang
24
Asche, Frank
23
Csikós-Nagy, Béla
23
Berndt, Ernst R.
22
McAleer, Michael
21
Knittel, Christopher R.
20
Peterson, Sonja
20
Chang, Chia-Lin
19
Janda, Karel
19
Saffer, Henry
19
Cramon-Taubadel, Stephan von
18
Neumann, Anne
18
Oglend, Atle
18
Vance, Colin
18
Hüschelrath, Kai
17
Tauras, John A.
17
Brümmer, Bernhard
16
Clements, Kenneth W.
16
Grossman, Michael
16
Kaiser, Ulrich
16
Klepper, Gernot
16
Newell, Richard G.
16
Yilmazkuday, Hakan
16
Aizcorbe, Ana M.
15
Bessler, David A.
15
Gerhäusser, Klaus
15
Hackl, Franz
15
Irwin, Scott H.
15
Zettelmeyer, Florian
15
Dewenter, Ralf
14
Drexl, Andreas
14
Gahlen, Bernhard
14
Gorodnichenko, Yuriy
14
Haucap, Justus
14
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AMS review : official publication of the Academy of Marketing Science
5
Legends in marketing
2
Consumer and industrial buying behavior
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
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ECONIS (ZBW)
16
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1
Buyers' subjective perceptions of
price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
2
The effects of perceived scarcity on consumers' processing of
price
information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
3
Price
fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
4
Processing of
price
information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
Saved in:
5
Examining the application of behavioral
price
research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
6
Is a good deal always fair? : examining the concepts of transaction value and
price
fairness
Xia, Lan
;
Monroe, Kent B.
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
6
,
pp. 884-894
Persistent link: https://www.econbiz.de/10009273587
Saved in:
7
Some lessons learned from FTC v. Staples
Monroe, Kent B.
- In:
Journal of public policy & marketing : JPP & M ; an …
18
(
1999
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10001434043
Saved in:
8
Some reflections on an appraisal of behavioral
price
research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
9
A closer look at reference
price
: a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
10
How and why is
price
perceived : a commentary on Cheng and Monroe
Rao, Akshay R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
Saved in:
1
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