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~person:"Monroe, Kent B."
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Preis
16
Price
12
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Behavioral price research
3
Börsenkurs
3
Perception
3
Preistheorie
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Price theory
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Reference price
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Share price
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Monroe, Kent B.
Ashenfelter, Orley
29
Csikós-Nagy, Béla
29
Chaloupka, Frank J.
27
Graddy, Kathryn
25
Kuntze, Oscar-Erich
24
Nierhaus, Wolfgang
24
Asche, Frank
22
Berndt, Ernst R.
22
Dhyne, Emmanuel
21
McAleer, Michael
21
Ganapati, Sharat
20
Knittel, Christopher R.
20
Peterson, Sonja
20
Chang, Chia-Lin
19
Saffer, Henry
19
Yilmazkuday, Hakan
19
Neumann, Anne
18
Clements, Kenneth W.
17
Hüschelrath, Kai
17
Osmundsen, Petter
17
Winiecki, Jan
17
Cramon-Taubadel, Stephan von
16
Grossman, Michael
16
Haxsen, Gerhard
16
Horvat, Branko
16
Kaiser, Ulrich
16
Klepper, Gernot
16
Kwapil, Claudia
16
Miastkowski, Lech
16
Oglend, Atle
16
Tauras, John A.
16
Vance, Colin
16
Aizcorbe, Ana M.
15
Bessler, David A.
15
Brümmer, Bernhard
15
Gerhäusser, Klaus
15
Hackl, Franz
15
Isermeyer, Folkhard
15
Minc, Bronisław
15
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AMS review : official publication of the Academy of Marketing Science
5
Legends in marketing
2
Consumer and industrial buying behavior
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
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1
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
2
Buyers subjective perceptions of price
Monroe, Kent B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Saved in:
3
Contextual influences on subjective price perceptions
Monroe, Kent B.
;
Bitta, Albert J. della
;
Downey, Susan L.
- In:
Journal of business research : JBR
5
(
1977
)
4
,
pp. 277-291
Persistent link: https://www.econbiz.de/10002507607
Saved in:
4
The information content of prices : a preliminary model for estimating buyer response
Monroe, Kent B.
- In:
Management science : journal of the Institute for …
17
(
1971
)
8
,
pp. B519-B532
Persistent link: https://www.econbiz.de/10002507637
Saved in:
5
Objective and subjective contextual influences on price perception
Monroe, Kent B.
- In:
Consumer and industrial buying behavior
,
(pp. 287-296)
.
1977
Persistent link: https://www.econbiz.de/10002507698
Saved in:
6
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
7
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
8
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
9
How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
Saved in:
10
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
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