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Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

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Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145

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Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129

Persistent link: https://www.econbiz.de/10010187208

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238855

Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80

Persistent link: https://www.econbiz.de/10002507564

Monroe, Kent B.; Bitta, Albert J. della; Downey, Susan L. - In: Journal of business research : JBR 5 (1977) 4, pp. 277-291

Persistent link: https://www.econbiz.de/10002507607

Monroe, Kent B. - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B519-B532

Persistent link: https://www.econbiz.de/10002507637

Monroe, Kent B. - In: Consumer and industrial buying behavior, (pp. 287-296). 1977

Persistent link: https://www.econbiz.de/10002507698