Narrow search
Showing 1 - 4 of 4
Cover Image
Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Cover Image
Factors influencing consumer evaluations of gift promotions
Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Cover Image
Factors influencing consumer evaluations of gift promotions
Buil, Isabel; Chernatony, Leslie de; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3, pp. 574-595
Persistent link: https://www.econbiz.de/10010099468
Cover Image
Consumer response to gift promotions
Montaner, Teresa; Chernatony, Leslie de; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-111
Persistent link: https://www.econbiz.de/10008929977