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The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
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Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil; Bergey, Paul K; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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Social media analytics and its applications in marketing
Moon, Sangkil; Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013164036
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How many factors in factor analysis? : new insights about parallel analysis with confidence intervals
Iacobucci, Dawn; Ruvio, Ayalla; Román, Sergio; Moon, … - In: Journal of business research : JBR 139 (2022), pp. 1026-1043
Persistent link: https://www.econbiz.de/10013194332
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How to calculate, use, and report variance explained effect size indices and not die trying
Iacobucci, Dawn; Popovich, Deidre L.; Moon, Sangkil; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10014289722
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Dynamic relationship changes between reviewers and consumers in online product reviews
Moon, Sangkil; Kim, Seung-Wook; Iacobucci, Dawn - In: Journal of retailing 100 (2024) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10014527079