Narrow search
Showing 1 - 4 of 4
Cover Image
An investigation into the effects of message framing on crowdfunding funding level
Moradi, Masoud; Dass, Mayukh - In: Journal of electronic commerce research : JECR 20 (2019) 4, pp. 238-254
Persistent link: https://www.econbiz.de/10012154016
Cover Image
Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh; Moradi, Masoud; Zihagh, Fereshteh - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 385-408
Persistent link: https://www.econbiz.de/10014374856
Cover Image
Applications of artificial intelligence in B2B marketing : challenges and future directions
Moradi, Masoud; Dass, Mayukh - In: Industrial marketing management : the international … 107 (2022), pp. 300-314
Persistent link: https://www.econbiz.de/10014231308
Cover Image
Differential effects of analytical versus emotional rhetorical style on review helpfulness
Moradi, Masoud; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468771