Applications of artificial intelligence in B2B marketing : challenges and future directions
Masoud Moradi, Mayukh Dass
| Year of publication: |
2022
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|---|---|
| Authors: | Moradi, Masoud ; Dass, Mayukh |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 300-314
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| Subject: | Artificial intelligence | Machine learning | Propensity model | Deep learning | B2B marketing | Technology acceptance model | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.10.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231308