Differential effects of analytical versus emotional rhetorical style on review helpfulness
Masoud Moradi, Mayukh Dass, Piyush Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Moradi, Masoud ; Dass, Mayukh ; Kumar, Piyush |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-18
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| Subject: | Analytical Language Style | Emotions | Negative Binomial Regression | Negative Tone | Positive Tone | Review Extremity | Review Helpfulness | Review Rating | Sentiment Analysis | Text Mining | Emotion | Data Mining | Data mining | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468771