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Spatial categorization and time perception : why does it take less time to get home?
Raghubir, Priya; Morwitz, Vicki G.; Chakravarti, Amitav - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 192-198
Persistent link: https://www.econbiz.de/10009127083
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010181350