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~person:"Mueller, Barbara"
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Eine werbepsychologische Anzei...
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Mueller, Barbara
Kaiser, Harry M.
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Eisend, Martin
48
Pelsmacker, Patrick de
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Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
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Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Okazaki, Shintaro
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Saffer, Henry
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Septianto, Felix
26
Dahlén, Micael
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Diehl, Sandra
25
Schweiger, Günter
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Esch, Franz-Rudolf
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Hundhausen, Carl
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Pepels, Werner
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Sethi, Suresh
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Zaccour, Georges
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Bruhn, Manfred
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Dufwenberg, Martin
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Stafford, Marla Royne
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Yoon, Sukki
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Kaiser, Ulrich
21
Kinnucan, Henry W.
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Huh, Jisu
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Laussel, Didier
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Reid, Leonard N.
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Sonnac, Nathalie
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Carlson, Les
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Gabszewicz, Jean Jaskold
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Silk, Alvin J.
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Terlutter, Ralf
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International journal of advertising : the quarterly review of marketing communications
6
Digital formations
2
Advertising theory
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cross-cultural buyer behavior
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Cutting edge international research
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Handbook of research on international advertising
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
Saved in:
2
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
3
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
4
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
5
The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang
;
Mueller, Barbara
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
Saved in:
6
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
7
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
8
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
9
A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
10
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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