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The role of fundamental motivations in willingness-to-pay online
Salonen, Ville; Munnukka, Juha; Karjaluoto, Heikki - In: Journal of retailing and consumer services 52 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012132276
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Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
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How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
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The influence of Facebook discussions on purchase intention and word of mouth
Krasila, Henriikka; Karjaluoto, Heikki; Munnukka, Juha - In: Business Advancement through Technology Volume I : …, (pp. 137-157). 2022
Persistent link: https://www.econbiz.de/10013474317
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704