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Na, Woonbong
Woodside, Arch G.
426
Marshall, Roger
86
Woodside, Arch
34
Martin, Drew
23
Megehee, Carol M.
16
G. Woodside, Arch
15
C. Ickis, John
13
Ogliastri, Enrique
13
Sharma, Piyush
12
Wilson, Elizabeth J.
12
Gupta, Samir
11
Hsu, Shih-Yun
11
Kim, Jungkeun
10
Pattinson, Hugh M.
10
Sivakumaran, Bharadhwaj
10
Huan, Tzung-cheng
8
Quaddus, Mohammed
8
Dubelaar, Chris
7
Ko, Eunju
7
Sood, Suresh
7
Baxter, Roger
6
Biemans, Wim
6
De Villiers, Rouxelle
6
Dehuang, Ning
6
Lloyd, Stephen
6
Miller, Kenneth E.
6
Reday, Peter Alan
6
Xu, Yingzi
6
Akrout, Houcine
5
Bernal, Pedro Mir
5
Na, WoonBong
5
Abdul-Ghani, Eathar
4
Bradmore, Don
4
Cadeaux, Jack
4
Feurer, Sven
4
Hyde, Kenneth F.
4
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4
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2
Field guide to case study research in business-to-business marketing and purchasing
1
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1
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1
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Decision system analysis of advertising agency decisions
Na, Woonbong
;
Marshall, Roger
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10003843698
Saved in:
2
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
3
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush
;
Marshall, Roger
;
Reday, Peter Alan
;
Na, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
Saved in:
4
Making sense of complex marketing systems : decision system analysis
Marshall, Roger
;
Bibby, David
;
Na, Woonbong
- In:
International journal of business and economics
12
(
2013
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10010236046
Saved in:
5
Making sense of marketing decision systems through pictorial representation : decision system analysis
Marshall, Roger
;
Bibby, David
;
Na, Woonbong
- In:
Field guide to case study research in …
,
(pp. 211-226)
.
2014
Persistent link: https://www.econbiz.de/10011413817
Saved in:
6
MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngseok
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
Saved in:
7
An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluativ...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngsook
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
Saved in:
8
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush
;
Marshall, Roger
;
Alan Reday, Peter
;
Na, …
- In:
Journal of marketing management : MM
26
(
2010
)
1
,
pp. 163-181
Persistent link: https://www.econbiz.de/10008416300
Saved in:
9
Purchase-role structure in Korean families: Revisited
Na, Woonbong
;
Son, Youngseok
;
Marshall, Roger
- In:
Psychology & marketing
20
(
2003
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10006970362
Saved in:
10
EDITORIAL - Validation of the "Big Five" Personality Traits in Korea: A Comparative Approach
Na, Woonbong
;
Marshall, Roger
- In:
Journal of international consumer marketing
12
(
1999
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10007119977
Saved in:
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