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Building implementable marketing models
Naert, Philippe A.; Leeflang, Peter - 1978
Persistent link: https://www.econbiz.de/10000049977
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Modelling markets : bibliography & review
Leeflang, P. S. H. (contributor); Koerts, J. (contributor);  … - 1976
Persistent link: https://www.econbiz.de/10000664604
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Optimal marketing behavior in oligopoly
Lambin, Jean-Jacques; Naert, Philippe A.; Bultez, Alain - In: European economic review : EER 6 (1975) 2, pp. 105-128
Persistent link: https://www.econbiz.de/10002399399
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Market share specification, estimation and validation : towards reconciling seemingly divergent views
Naert, Philippe A.; Weverbergh, Marcel - 1985
Persistent link: https://www.econbiz.de/10002564209
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Reflections on the development of research in marketing in Europe
Naert, Philippe A. - 1983
Persistent link: https://www.econbiz.de/10002564355
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Research in marketing in Europe : some reflections on its setting, accomplishments and challenges
Mattson, Lars-Gunnar; Naert, Philippe A. - 1984
Persistent link: https://www.econbiz.de/10002440373
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Research in marketing in Europe : some reflections on its setting, accomplishments and challenges
Mattsson, Lars-Gunnar; Naert, Philippe A. - 1984
Persistent link: https://www.econbiz.de/10002440584
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Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.; Weverbergh, M.; Verswyfel, G. - 1985
Persistent link: https://www.econbiz.de/10003637990