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Attribute conflict in consumer decision making : the role of task compatibility

Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705

Persistent link: https://www.econbiz.de/10003724561

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 696-705

Persistent link: https://www.econbiz.de/10007906631

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of Consumer Research 34 (2008) 5, pp. 696-705

Past research holds that a decision between two unattractive alternatives is more difficult than one between two attractive alternatives. We argue that this conclusion may rest on the the task of "choosing" adopted in the past research. A task of choosing requires an attractiveness judgment that...

Persistent link: https://www.econbiz.de/10005834739

What kind of donor are you? Uncovering complexity in donor identity

Bove, Liliana; Chmielewski, Danielle; Neville, Benjamin A. - In: Psychology & Marketing 38 (2020) 1, pp. 70-85

Persistent link: https://www.econbiz.de/10012407456

Exploring the determinants of the frugal shopper

Bove, Liliana L.; Nagpal, Anish; Dorsett, Adlai David S. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 291-297

Persistent link: https://www.econbiz.de/10003864548

To choose or to reject : the effect of decision frame on food customization decisions

Nagpal, Anish; Lei, Jing; Khare, Adwait - In: Journal of retailing 91 (2015) 3, pp. 422-435

Persistent link: https://www.econbiz.de/10011377048

The powerful select, the powerless reject : power's influence in decision strategies

Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880

Persistent link: https://www.econbiz.de/10009756893

Building-up versus paring-down : consumer responses to recommendations when customizing

Coker, Brent; Nagpal, Anish - In: Journal of retailing 89 (2013) 2, pp. 190-206

Persistent link: https://www.econbiz.de/10009757390

Forecasting category sales and market share for wireless telephone subsribers : a combined approach

Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603

Persistent link: https://www.econbiz.de/10001723138

The impact of the amount of available information on decision delay : the role of common features

Nagpal, Anish; Khare, Adwait; Ghosh Chowdhury, Tilottama; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 405-421

Persistent link: https://www.econbiz.de/10010217765