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New product models for test market data
Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of marketing 47 (1983) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
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Test-market models for new-product introduction
Narasimhan, Chakravarthi; Sen, Subrata K. - In: New-product forecasting : models and applications, (pp. 293-321). 1981
Persistent link: https://www.econbiz.de/10002548749
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Quantifying the competitive impact of a new entrant
Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi; Neslin, Scott A.; Sen, Subrata K. - In: Journal of marketing 60 (1996) 2, pp. 17-30
Persistent link: https://www.econbiz.de/10005988384
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Quantifying the Competitive Impact of a New Entrant
Geisel, Martin S.; Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of business research : JBR 26 (1993) 3, pp. 263
Persistent link: https://www.econbiz.de/10006746733
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Quantifying the competitive impact of a new entrant
Geisel, Martin S.; Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of Business Research 26 (1993) 3, pp. 263-277
Persistent link: https://www.econbiz.de/10005465922