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~person:"Narasimhan, Chakravarthi"
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Narasimhan, Chakravarthi
Sen, Subrata K.
30
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5
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New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
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2
Test-market models for new-product introduction
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
New-product forecasting : models and applications
,
(pp. 293-321)
.
1981
Persistent link: https://www.econbiz.de/10002548749
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3
Quantifying the competitive impact of a new entrant
Geisel, Martin S.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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4
Promotional Elasticities and Category Characteristics
Narasimhan, Chakravarthi
;
Neslin, Scott A.
;
Sen, Subrata K.
- In:
Journal of marketing
60
(
1996
)
2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10005988384
Saved in:
5
Quantifying the Competitive Impact of a New Entrant
Geisel, Martin S.
;
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 263
Persistent link: https://www.econbiz.de/10006746733
Saved in:
6
Quantifying the competitive impact of a new entrant
Geisel, Martin S.
;
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of Business Research
26
(
1993
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10005465922
Saved in:
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