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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
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The future of retailing
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of retailing 93 (2017) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011704663
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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In-store endcap projections and their effect on sales
Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
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Utilising eye-tracking data in retailing field research : a practical guide
Nordfält, Jens; Ahlbom, Carl-Philip - In: Journal of retailing 100 (2024) 1, pp. 148-160
Persistent link: https://www.econbiz.de/10014527112