Similar Search Results

The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

Simonson, Itamar; Nowlis, Stephen M. - Graduate School of Business, Stanford University - 2000

This research investigates the interaction effect of a very common task, explaining decisions, and an individual difference, need for uniqueness (NFU), on buyer decision-making. We propose that explaining (or providing reasons for) decisions shifts the focus from the choice options to the choice...

Persistent link: https://www.econbiz.de/10005350140

The role of explanations and need for uniqueness in consumer decision making : unconventional choices based on reasons

Simonson, Itamar; Nowlis, Stephen M. - 1999

Persistent link: https://www.econbiz.de/10001453936

The effect of decision order on purchase quantity decisions

Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737

Persistent link: https://www.econbiz.de/10009235357

The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

Simonson, Itamar; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 27 (2000) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10006662437

Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals

Nowlis, Stephen M.; Simonson, Itamar - In: Journal of marketing research : JMR 34 (1997) 2, pp. 205-218

Persistent link: https://www.econbiz.de/10006674476

The Effect of New Product Features on Brand Choice

Nowlis, Stephen M.; Simonson, Itamar - In: Journal of marketing research : JMR 33 (1996) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10006677295