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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. - 2009

Persistent link: https://www.econbiz.de/10003836621

On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10003485049

Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559

Persistent link: https://www.econbiz.de/10003983983

Worried about strategy implementation? : don’t overlook marketing's role

Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479

Persistent link: https://www.econbiz.de/10008655749

The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; … - In: Industrial marketing management : the international … 69 (2018), pp. 62-73

Persistent link: https://www.econbiz.de/10011822293

Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness

Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-560

Persistent link: https://www.econbiz.de/10008414639

Worried about strategy implementation? Don’t overlook marketing's role

Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-480

Persistent link: https://www.econbiz.de/10008444216

Worried about strategy implementation? Don't overlook marketing's role

Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business Horizons 53 (2010) 5, pp. 469-479

Many executives and scholars have argued that effective strategy implementation is at least as important as--if not more important than--developing a brilliant strategy. While there are several extant viewpoints regarding what is required for successful strategy implementation, perhaps the most...

Persistent link: https://www.econbiz.de/10008870354

The importance of structure and process to strategy implementation

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. - In: Business Horizons 48 (2005) 1, pp. 47-54

Persistent link: https://www.econbiz.de/10005438704