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An evaluation of customers' perception and usage of rural community banks (RCBs) in Ghana
Owusu-Frimpong, Nana - In: International journal of emerging markets 3 (2008) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10003743809
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Adoption and implementation of internal marketing systems by Ghanaian small- and medium-sized enterprises
Owusu-Frimpong, Nana; Martins, Albert - In: Journal of African business 11 (2010) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10003980010
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An understanding of baby boomers' attitudes toward financial services products in Ghana
Owusu-Frimpong, Nana; Omar, Ogenyi Ejye; Mmieh, Frederick - In: Thunderbird international business review 53 (2011) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10008825596
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The making of a sub-Saharan African success story : the case of cross-border listing of trust bank limited of the Gambia on the Ghana Stock Exchange
Mmieh, Fredrick; Owusu-Frimpong, Nana - In: Thunderbird international business review 51 (2009) 4, pp. 369-384
Persistent link: https://www.econbiz.de/10003874368
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Service quality orientation : a apporach to diffusing mindfulness in SMEs
Owusu-Frimpong, Nana; Nwankwo, Sonny - In: International journal of quality & reliability management 29 (2012) 6, pp. 681-698
Persistent link: https://www.econbiz.de/10009620488
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Alternative positioning strategies for services in Ghana
Coffie, Stanley; Owusu-Frimpong, Nana - In: Thunderbird international business review 56 (2014) 6, pp. 531-546
Persistent link: https://www.econbiz.de/10010469092
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Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Tweneboah-Koduah, Ernest Yaw; Owusu-Frimpong, Nana - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 241-260
Persistent link: https://www.econbiz.de/10010439322
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An analysis of students' knowledge and choice criteria in retail bank selection in sub-Saharan Africa : the case of Ghana
Narteh, Bedman; Owusu-Frimpong, Nana - In: The international journal of bank marketing : IJBM 29 (2011) 5, pp. 373-397
Persistent link: https://www.econbiz.de/10009295803
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Evaluating the contribution of the export sector to real GDP growth rate under structural adjustment programme (SAP) : the case of Ghana
Mmieh, Frederick; Owusu-Frimpong, Nana; Mordi, Chima - In: Thunderbird international business review 54 (2012) 4, pp. 493-507
Persistent link: https://www.econbiz.de/10009567028
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Consumer-based brand equity as competitive differentiator in an emerging African economy
Owusu-Frimpong, Nana; Effah, Ebenezer Asare; … - In: The Routledge companion to business in Africa, (pp. 421-438). 2015
Persistent link: https://www.econbiz.de/10010393349