Pérez, Andrea; del Mar García de los Salmones, María; … - In: European Journal of Marketing 47 (2013) 1/2, pp. 218-238
Purpose – In the present paper, the authors aim to study the relationship between corporate associations and loyalty by … effects of corporate associations on consumers' loyalty were tested through a structural equation model for a sample of 781 …, along with identification, finally determines the attitudinal loyalty a consumer shows towards their provider. Originality …