Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Paço, Arminda M. Finisterra do"
~person:"Pepels, Werner"
~person:"Vijay, T. Sai"
~subject:"Market segmentation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer Attitudes, Willingnes...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
Marketing
121
Consumer behaviour
36
Konsumentenverhalten
36
Theorie
33
Theory
33
Marketingmanagement
22
Marketing management
21
Deutschland
20
Germany
20
Marktsegmentierung
15
Kommunikation
13
Werbung
13
Advertising
11
Betriebswirtschaftslehre
11
Business economics
11
Marketing theory
11
Marketingtheorie
11
Lehrbuch
9
Unternehmen
8
Verbraucherverhalten
8
Kaufentscheidung
7
Portugal
7
Handelsbetrieb
6
Online retailing
6
Online-Handel
6
Strategisches Management
6
Wörterbuch
6
Controlling
5
Distribution channel
5
India
5
Indien
5
Market research
5
Marktforschung
5
Physical distribution
5
Purchase decision
5
Vertrieb
5
Vertriebsweg
5
Werbewirkung
5
Advertising effects
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
4
Sammelwerk
4
Handbook
2
Handbuch
2
Aufsatz im Buch
1
Book section
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
English
7
German
5
Author
All
Paço, Arminda M. Finisterra do
Pepels, Werner
Vijay, T. Sai
Bruwer, Johan
7
Rundle-Thiele, Sharyn
7
Bauer, Hans H.
5
Chawla, Deepak
5
Dolnicar, Sara
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Sands, Sean
5
Brunsø, Karen
4
Kubacki, Krzysztof
4
Moschis, George P.
4
Nagy, Szabolcs
4
Neslin, Scott A.
4
Olsen, Janeen E.
4
Sarmah, Suman
4
Sondhi, Neena
4
Spann, Martin
4
Thach, Liz
4
Verbeke, Wim
4
Ammann, Paul
3
Bagozzi, Richard P.
3
Baumgarth, Carsten
3
D'Souza, Clare M.
3
Dietrich, Timo
3
Ferraro, Carla
3
Gajanova, Lubica
3
Hu, Ming
3
Jebarajakirthy, Charles
3
Kruger, Martinette
3
Li, Elton
3
Mortimer, Gary
3
Nadanyiova, Margareta
3
Pieniak, Zuzanna
3
Raposo, Mário
3
Schmidt, Klaus M.
3
Stich, Lucas
3
Taylor, D. Christopher
3
more ...
less ...
Published in...
All
Asian Academy of Management journal : AAMJ
2
International journal of consumer studies
1
International journal of services technology and management
1
Journal of international consumer marketing
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Instrumentarium zur Bearbeitung segmentierter Märkte
Pepels, Werner
(
contributor
);
Ehrmann, Harald
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236559
Saved in:
2
Methoden zur erfolgreichen Marktsegmentbearbeitung
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236563
Saved in:
3
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2007
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003410957
Saved in:
4
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
Saved in:
5
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
6
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
7
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
8
Identifying the green consumer: a segmentation study
Paço, Arminda M. Finisterra do
;
Raposo, Mário
;
Leal …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003830411
Saved in:
9
Green consumer market segmentation : empirical findings from Portugal
Paço, Arminda M. Finisterra do
;
Raposo, Mário
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 429-436
Persistent link: https://www.econbiz.de/10003997181
Saved in:
10
"Green" segmentation : an application to the Portuguese consumer market
Paço, Arminda M. Finisterra do
;
Raposo, Mário
- In:
Marketing intelligence & planning
27
(
2009
)
3
,
pp. 364-379
Persistent link: https://www.econbiz.de/10009526363
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
