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Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Online relationship formation

Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40

Persistent link: https://www.econbiz.de/10011697750

Online influencer marketing

Leung, Fine F.; Gu, Flora Fang; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 226-251

Persistent link: https://www.econbiz.de/10012819752

Influencer marketing effectiveness

Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115

Persistent link: https://www.econbiz.de/10013438832

Conclusion: informing customer engagement marketing and future research

Harmeling, Colleen M.; Moffett, Jordan W.; Palmatier, … - In: Customer engagement marketing, (pp. 307-323). 2018

Persistent link: https://www.econbiz.de/10011739871

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...