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~person:"Palmatier, Robert W."
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Beziehungsmarketing
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relationship marketing
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Palmatier, Robert W.
Homburg, Christian
142
Bruhn, Manfred
131
Kollmann, Tobias
95
Bauer, Hans H.
92
Han, Heesup
92
Kumar, V.
86
Huber, Frank
81
Heinemann, Gerrit
79
Eichengreen, Barry
76
Verhoef, Peter C.
75
Wirtz, Bernd W.
73
Herrmann, Andreas
64
Mattila, Anna S.
64
Alt, Rainer
61
Zimmermann, Klaus F.
61
Smith, Alan D.
59
Wiedmann, Klaus-Peter
56
Hein, Eckhard
55
Hollebeek, Linda D.
55
Walsh, Gianfranco
55
Stauss, Bernd
54
Hackl, Franz
53
Mittal, Vikas
53
Aizenman, Joshua
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Bordo, Michael D.
52
Gil Saura, Irene
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Piller, Frank T.
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Svensson, Göran
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Winter-Ebmer, Rudolf
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Fritz, Wolfgang
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Stiglitz, Joseph E.
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Aksoy, Lerzan
48
Evanschitzky, Heiner
47
Krafft, Manfred
46
Matzler, Kurt
46
Thaichon, Park
46
Usman, Osly
46
Martens, Bertin
45
Peichl, Andreas
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Journal of marketing
9
Journal of the Academy of Marketing Science
9
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Routledge studies in marketing
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The journal of personal selling & sales management : JPSSM
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AMS review : official publication of the Academy of Marketing Science
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Customer engagement marketing
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Edward Elgar E-Book Archive
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Handbook of business-to-business marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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MSI reports : working paper series
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
44
RePEc
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
4
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
5
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
6
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
7
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
8
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
9
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
10
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
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