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Marketing research
Parasuraman, A.; Grewal, Dhruv; Krishnan, Ramayya - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003309209
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The future of frontline research : invited commentaries
Rafaeli, Anat; Altman, Daniel; Gremler, Dwayne D.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Impact of Technology on the Quality-Value-Loyalty Ch...
Parasuraman, A.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 168
Persistent link: https://www.econbiz.de/10006152478
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Serving Customers and Consumers Effectively in the Twent...
Parasuraman, A.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10006152492
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The Influence of Store Environment on Quality Inferences and Store Image
Baker, J.; Grewal, Dhruv; Parasuraman, A. - In: Journal of the Academy of Marketing Science 22 (1994) 4, pp. 328-339
Persistent link: https://www.econbiz.de/10006155366
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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Baker, Julie; Parasuraman, A.; Grewal, Dhruv; Voss, Glenn B. - In: Journal of marketing 66 (2002) 2, pp. 120-141
Persistent link: https://www.econbiz.de/10005943708
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The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges
Voss, Glenn B.; Parasuraman, A.; Grewal, Dhruv - In: Journal of marketing 62 (1998) 4, pp. 46-61
Persistent link: https://www.econbiz.de/10005973273
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The Fifth Industrial Revolution : how harmonious human-machine collaboration is triggering a retail and service [r]evolution
Noble, Stephanie M.; Mende, Martin; Grewal, Dhruv; … - In: Journal of retailing 98 (2022) 2, pp. 199-208
Persistent link: https://www.econbiz.de/10013364276