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Key account management
13
Key-Account-Management
8
Lieferantenmanagement
4
Supplier relationship management
4
Effectiveness
3
Integration
3
Alignment
2
Beziehungsmarketing
2
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2
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Key account manager
2
Management
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Marketing
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2
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A-R-A model
1
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Pardo, Catherine
Diller, Hermann
320
Ivens, Björn Sven
130
Dichtl, Erwin
17
Leischnig, Alexander
15
Böcker, Franz
14
Rauschnabel, Philipp A.
12
Haas, Alexander
11
Bauer, Hans H.
9
Beinert, Markus
9
Lücking, Joachim
8
Hillebrandt, Isabelle
6
Niersbach, Barbara
6
Anselstetter, Sabine
5
Bauer, Thomas
5
Brielmaier, Andreas
5
Bukhari, Imaan
5
Goerdt, Thomas
5
Kusterer, Marion
5
Brambach, Gabriele
4
Cova, Bernard
4
Dorsch, Susanne
4
Metz, Robert
4
Müller, Steffen
4
Albers, Sönke
3
Gömann, Steffen
3
Hausruckinger, Gerhard
3
Henneberg, Stephan
3
Kaffenberger, Anke
3
Ott, Christoph M.
3
Saatkamp, Jörg
3
Salle, Robert
3
Sucky, Eric
3
Tunisini, Annalisa
3
Wübbenhorst, Klaus L.
3
Ahuvia, Aaron
2
Ambrosius, T.
2
Barmeyer, Christoph I.
2
Becker, Wolfgang
2
Bonakdar, Amir
2
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Handbook of strategic account management : a comprehensive resource
1
The IMP journal
1
The journal of business & industrial marketing
1
Source
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ECONIS (ZBW)
21
OLC EcoSci
6
USB Cologne (EcoSocSci)
1
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1
Key-Account-Management : some classical assumptions revisited
Ivens, Björn Sven
;
Pardo, Catherine
-
2004
Persistent link: https://www.econbiz.de/10004396882
Saved in:
2
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
3
Key account management in business markets : an empirical test of common assumptions
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Handbook of strategic account management : a …
,
(pp. 227-244)
.
2014
Persistent link: https://www.econbiz.de/10010341356
Saved in:
4
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
Saved in:
5
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
6
Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
7
Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
Saved in:
8
Managerial implications of research on inter-organizational interfaces : the case of key account management
Ivens, Björn Sven
;
Pardo, Catherine
- In:
The IMP journal
10
(
2016
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011895390
Saved in:
9
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
Saved in:
10
Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
Saved in:
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