Similar Search Results

Value dimensions and relationship postures in dyadic "Key Relationship Programmes"

Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550

Persistent link: https://www.econbiz.de/10003874162

Value dimensions and relationship postures in dyadic "key relationship programmes"

Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Handbook of strategic account management : a …, (pp. 191-204). 2014

Persistent link: https://www.econbiz.de/10010341361

Unpicking the meaning of value in key account management

Pardo, Catherine; Henneberg, Stephan C.; Mouzas, Stefanos; … - In: European journal of marketing : EJM 40 (2006) 11, pp. 1360

Persistent link: https://www.econbiz.de/10007378419

Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'

Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5-6, pp. 535-550

Persistent link: https://www.econbiz.de/10008310591

Unpicking the meaning of value in key account management

Pardo, Catherine; Henneberg, Stephan C.; Mouzas, Stefanos; … - In: European Journal of Marketing 40 (2006) 11/12, pp. 1360-1374

Purpose – This article aims to build on existing literature on value and proposes new perspectives and facets of relational value in key account management (KAM). Design/methodology/approach – Building on traditional value perspectives, value in KAM is conceptually deconstructed and linked...

Persistent link: https://www.econbiz.de/10014722373