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Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research

Campbell, Colin; Parent, Michael; Plangger, Kirk; … - In: Journal of advertising research 51 (2011), pp. 72-86

Persistent link: https://www.econbiz.de/10009127006

Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057

An exploratory study into brand alignment in B2B relationships

Campbell, Colin; Papania, Lisa; Parent, Michael; Cyr, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 712-720

Persistent link: https://www.econbiz.de/10008737514

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Campbell, Colin; Pitt, Leyland; Parent, Michael; … - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 87-103

Persistent link: https://www.econbiz.de/10009976462

Instant Innovation: From Zero to Full Speed in Fifteen Years — How Online Offerings Have Reshaped Marketing Research

Campbell, Colin; Parent, Michael; Plangger, Kirk - In: Journal of advertising research 51 (2011) 1, pp. 72-87

Persistent link: https://www.econbiz.de/10008993732

THE FUTURE OF MARKETING RESEARCH - Tracking Back-Talk in Consumer-Generated Advertising: An Analysis of Two Interpretative Approaches

Campbell, Colin; Pitt, Leyland F; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-239

Persistent link: https://www.econbiz.de/10008993746

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Campbell, Colin; Pitt, Leyland; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-103

Persistent link: https://www.econbiz.de/10008885211

An exploratory study into brand alignment in B2B relationships

Campbell, Colin; Papania, Lisa; Parent, Michael; Cyr, Dianne - In: Industrial marketing management : the international … 39 (2010) 5, pp. 712-721

Persistent link: https://www.econbiz.de/10008433469

Instant Innovation : From Zero to Full Speed in Fifteen Years

Campbell, Colin; Parent, Michael; Plangger, Kirk - 2014

This paper considers the contributions of the Journal of Advertising Research to online research. The authors first identify those articles that contributed to the cumulative knowledge in this domain. A scoping review of the 1,930 papers published in the Journal yielded 126 papers that dealt...

Persistent link: https://www.econbiz.de/10014037818