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~person:"Paul, Justin"
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Consumer behaviour
59
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59
Brand management
19
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18
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15
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15
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10
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English
75
Author
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Paul, Justin
Esch, Franz-Rudolf
169
Burmann, Christoph
161
Huber, Frank
159
Bauer, Hans H.
129
Han, Heesup
127
Belk, Russell W.
118
Phau, Ian
115
Mattila, Anna S.
112
Herrmann, Andreas
111
Wiedmann, Klaus-Peter
108
Grunert, Klaus G.
102
Gierl, Heribert
99
Baumgarth, Carsten
98
Bruhn, Manfred
98
Loureiro, Sandra Maria Correia
88
Melewar, T. C.
88
Usman, Osly
88
Dwivedi, Yogesh Kumar
87
Sheth, Jagdish N.
87
Lusk, Jayson L.
85
Meffert, Heribert
85
Foxall, Gordon R.
84
Bagozzi, Richard P.
83
Walsh, Gianfranco
83
Khare, Arpita
80
Keller, Kevin Lane
78
Septianto, Felix
77
Pelsmacker, Patrick de
75
Tomczak, Torsten
75
Grewal, Dhruv
74
Verhoef, Peter C.
74
Bruwer, Johan
72
Nayga, Rodolfo M.
72
Sattler, Henrik
72
Laroche, Michel
71
Agarwal, Sumit
70
Rajagopal
70
Ahlert, Dieter
69
Wansink, Brian
69
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Journal of retailing and consumer services
13
Journal of business research : JBR
10
International journal of consumer studies
5
European management journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour
3
Technological forecasting & social change : an international journal
3
International journal of hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of advertising
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Palgrave Studies in Marketing, Organizations and Society
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
74
Other ZBW resources
1
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1
Impact of nation
brand
experience on nation
brand
loyalty, and positive WOM in a changing environment : the role of nation
brand
love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Like it or not! :
brand
communication on social networking sites triggers consumer-based
brand
equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
3
Mass prestige,
brand
happiness and
brand
evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
4
The role of
brand
experience,
brand
resonance and
brand
trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
5
The impact of
brand
transparency of food delivery apps in interactive
brand
communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
10
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
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