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Online second-hand shopping motivation : conceptualization, scale development, and validation

Padmavathy, Chandrasekaran; Swapana, Murali; Paul, Justin - In: Journal of retailing and consumer services 51 (2019), pp. 19-32

Persistent link: https://www.econbiz.de/10012114928

Contemporary Trends in Marketing : Problems, Processes and Prospects

Saini, Aarti (ed.); Paul, Justin (ed.); … - 2023

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...

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The role of organismic integration theory in marketing science : a systematic review and research agenda

Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: European management journal 40 (2022) 2, pp. 208-223

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Digital platforms for business-to-business markets : a systematic review and future research agenda

Shree, Deep; Singh, Rajesh K.; Paul, Justin; Hao, Andy; … - In: Journal of business research : JBR 137 (2021), pp. 354-365

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Masstige model and measure for brand management

Paul, Justin - In: European management journal 37 (2019) 3, pp. 299-312

Persistent link: https://www.econbiz.de/10012063173

Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure

Paul, Justin - In: Marketing intelligence & planning 33 (2015) 5, pp. 691-706

Persistent link: https://www.econbiz.de/10011447577

Relative exploration and firm performance : why resource-theory alone is not sufficient?

Bhandari, Krishna Raj; Rana, Sudhir; Paul, Justin; … - In: Journal of business research : JBR 118 (2020), pp. 363-377

Persistent link: https://www.econbiz.de/10012288616

Rethinking the bottom of the pyramid : towards a new marketing mix

Purohit, Sonal; Paul, Justin; Mishra, Rikee - In: Journal of retailing and consumer services 58 (2021), pp. 1-14

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Impact of individual market orientation on selling and customer orientation

Baber, Ruturaj; Kaurav, Rahul Pratap Singh; Paul, Justin - In: Journal of strategic marketing 28 (2020) 4, pp. 288-303

Persistent link: https://www.econbiz.de/10012313902

Advancing basic psychological needs theory in marketing research

Gilal, Faheem Gul; Paul, Justin; Gilal, Rukhsana Gul; … - In: International journal of market research 65 (2023) 6, pp. 745-777

Persistent link: https://www.econbiz.de/10014427160