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Consumer behaviour
59
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59
Brand management
14
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12
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12
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9
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Paul, Justin
Gierl, Heribert
120
Belk, Russell W.
119
Bauer, Hans H.
116
Han, Heesup
116
Pelsmacker, Patrick de
109
Grunert, Klaus G.
104
Huber, Frank
102
Mattila, Anna S.
101
Kaiser, Harry M.
98
Wiedmann, Klaus-Peter
95
Phau, Ian
93
Lusk, Jayson L.
86
Eisend, Martin
85
Herrmann, Andreas
82
Sheth, Jagdish N.
81
Dwivedi, Yogesh Kumar
80
Anderson, Simon P.
78
Grewal, Dhruv
77
Usman, Osly
76
Foxall, Gordon R.
74
Septianto, Felix
74
Chintagunta, Pradeep K.
73
Loureiro, Sandra Maria Correia
73
Khare, Arpita
71
Bagozzi, Richard P.
70
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69
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Esch, Franz-Rudolf
64
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62
Jang, Soocheong
62
Verhoef, Peter C.
62
Gröppel-Klein, Andrea
61
Kreutzer, Ralf T.
60
Rajagopal
60
Skiera, Bernd
60
Taylor, Charles Raymond
60
Ko, Eunju
59
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Journal of retailing and consumer services
14
Journal of business research : JBR
7
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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International marketing review
1
Journal of advertising
1
Journal of advertising research
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1
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Journal of promotion management : JPM
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Journal of strategic marketing
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Palgrave Studies in Marketing, Organizations and Society
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ECONIS (ZBW)
64
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
3
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
4
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
5
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
6
The virality of
advertising
content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
7
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
Saved in:
8
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
9
Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh
;
Paul, Justin
;
Baber, Ruturaj
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
Saved in:
10
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
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