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Resolving complaints online : development and validation of customers' perceived webcare scale

Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10013284044

Role of social media on mobile banking adoption among consumers

Sharma, Manisha; Banerjee, Subhojit; Paul, Justin - In: Technological forecasting & social change : an … 180 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013428919

The virality of advertising content

Kaur, Balpreet; Paul, Justin; Sharma, Rishi R. - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 374-397

Persistent link: https://www.econbiz.de/10014313413

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love

Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48

Persistent link: https://www.econbiz.de/10014227448

The role of brand experience, brand resonance and brand trust in luxury consumption

Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013209656

Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis

Guha Majumder, Madhumita; Gupta, Sangita Dutta; Paul, Justin - In: Journal of business research : JBR 150 (2022), pp. 147-164

Persistent link: https://www.econbiz.de/10013365607

Consumer ethics : a review and research agenda

Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130

Persistent link: https://www.econbiz.de/10012796079

Dimensions of shopping preferences by women in India and the USA : a cross country study

Williams, Jacqueline A.; Paul, Justin - In: International journal of Indian culture and business … 8 (2014) 4, pp. 519-542

Persistent link: https://www.econbiz.de/10011282818

Predicting green product consumption using theory of planned behavior and reasoned action

Paul, Justin; Modi, Ashwin; Patel, Jayesh - In: Journal of retailing and consumer services 29 (2016), pp. 123-134

Persistent link: https://www.econbiz.de/10011442367

Dimensions of Shopping Preferences by Women in India and USA – A Cross Country Study

Williams, Jacqueline - 2014

The growth in women's education and disposable income, has led to a consequent rise in their affluence and spending habits among women across the globe. This study examines the shopping behaviour of women across India and in USA using primary data collected from 300 respondents by surveys. The...

Persistent link: https://www.econbiz.de/10013058382