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~person:"Paul, Justin"
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Consumer behaviour
59
Konsumentenverhalten
59
Brand image
13
Brand management
13
Markenführung
13
Markenimage
13
Relationship marketing
12
Beziehungsmarketing
11
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English
68
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Paul, Justin
Homburg, Christian
172
Oswald, Andrew J.
161
Bruhn, Manfred
153
Han, Heesup
140
Huber, Frank
136
Clark, Andrew E.
133
Bauer, Hans H.
131
Herrmann, Andreas
123
Stutzer, Alois
120
Belk, Russell W.
117
Mattila, Anna S.
114
Frey, Bruno S.
112
Wiedmann, Klaus-Peter
111
Grunert, Klaus G.
103
Blanchflower, David G.
102
Kumar, V.
99
Sheth, Jagdish N.
99
Powdthavee, Nattavudh
95
Grewal, Dhruv
93
Verhoef, Peter C.
93
Phau, Ian
92
Walsh, Gianfranco
92
Dwivedi, Yogesh Kumar
89
Welsch, Heinz
86
Lusk, Jayson L.
85
Usman, Osly
85
Loureiro, Sandra Maria Correia
84
Gierl, Heribert
83
Helliwell, John F.
81
Spiller, Achim
81
Khare, Arpita
77
Foxall, Gordon R.
73
Bagozzi, Richard P.
72
Thaichon, Park
71
Wagner, Gert G.
70
Hollebeek, Linda D.
69
Septianto, Felix
69
Agarwal, Sumit
67
Mittal, Vikas
67
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Journal of retailing and consumer services
13
Journal of business research : JBR
9
International journal of consumer studies
5
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
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Psychology & marketing
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1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International marketing review
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Journal of marketing communications
1
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Journal of promotion management : JPM
1
Palgrave Studies in Marketing, Organizations and Society
1
Springer eBook Collection
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Springer eBooks / Business and Management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The international journal of bank marketing : IJBM
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
68
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1
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
2
Service quality, consumer
satisfaction
and loyalty in hospitals : thinking for the future
Meesala, Appalayya
;
Paul, Justin
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 261-269
Persistent link: https://www.econbiz.de/10011801977
Saved in:
3
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
4
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
5
Deciphering the impact of responsiveness on customer
satisfaction
, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh
;
Paul, Justin
;
Baber, Ruturaj
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
10
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
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