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~person:"Pelsmacker, Patrick de"
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Pelsmacker, Patrick de
Han, Heesup
120
Belk, Russell W.
110
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
96
Bauer, Hans H.
90
Sutter, Matthias
86
Phau, Ian
85
Lusk, Jayson L.
84
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
74
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Ko, Eunju
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
66
Agarwal, Sumit
64
Paul, Justin
64
Septianto, Felix
63
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Verhoef, Peter C.
58
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Choi, Tsan-Ming
56
Rajagopal
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
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4
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3
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Sustainable consumption, ecology and fair trade
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Young consumers : insight and ideas for responsible marketers
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31
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
32
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
33
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
34
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
35
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
36
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
37
Do you like what you recognize? : the effects of
brand
placement prominence and movie plot connection on
brand
attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
38
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
39
The influence of ad-evoked feelings on
brand
evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
40
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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