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Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 175-189

Persistent link: https://www.econbiz.de/10003976732

Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages

De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125

Persistent link: https://www.econbiz.de/10011292326

Attitudes toward the extension and parent brand in response to extension advertising

Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244

Persistent link: https://www.econbiz.de/10008696662

Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge

Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: The changing roles of advertising : [extended versions …, (pp. 379-390). 2013

Persistent link: https://www.econbiz.de/10009773921

Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses

Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273

Persistent link: https://www.econbiz.de/10009778508

The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement

Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: Current insights and future trends : [extended versions …, (pp. 69-79). 2012

Persistent link: https://www.econbiz.de/10009748175

Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge

Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255

Persistent link: https://www.econbiz.de/10010479070

The determinants of the adoption intention of eco-friendly functional food in different market segments

Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161

Persistent link: https://www.econbiz.de/10011991646

Co-creating advertising literacy awareness campaigns for minors

Daems, Kristien; Moons, Ingrid; Pelsmacker, Patrick de - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 54-69

Persistent link: https://www.econbiz.de/10011716507

Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising

Bušljeta Banks, Ivana (contributor); … - 2015

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading...

Persistent link: https://www.econbiz.de/10014306570