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~person:"Pelsmacker, Patrick de"
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Advertising effects
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Pelsmacker, Patrick de
Cauberghe, Verolien
40
Hudders, Liselot
14
De Pelsmacker, Patrick
6
Cornelis, Erlinde
4
Janssens, Wim
4
Kazakova, Snezhanka
4
Panic, Katarina
4
Yu, Shubin
4
Claeys, An-Sofie
3
Geuens, Maggie
3
Bakir, Aysen
2
Eisend, Martin
2
Gentina, Élodie
2
Li, Hua
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Lowrey, Tina M.
2
Nairn, Agnès
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Pauw, Pieter de
2
Spotswood, Fiona
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Zawadzka, Anna Maria
2
Adams, Leen
1
Chaplin, Lan Nguyen
1
Dens, Nathalie
1
Faseur, Tine
1
Labyt, Christophe
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Pelsmacker, Patrick De
1
Poels, Karolien
1
Ponnet, Koen
1
Rogers, Andrew
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Slabbinck, Hendrik
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Tessitore, Tina
1
Thijs, Dieter
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Veirman, Marijke de
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Verhoye, Delphine
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Vermeir, Iris
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Vyncke, Patrick
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
2
Cutting edge international research
1
Digital advertising : theory and research
1
International journal of advertising : the quarterly review of marketing communications
1
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1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
12
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1
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
2
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
3
Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
Saved in:
4
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
5
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
6
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
7
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
8
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
9
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
10
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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