Perrey, Jesko (ed.); Spillecke, Dennis (ed.) - 2011 - Online-Ausg.
. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one …-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this … looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine …
