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Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.
;
Peterson, Robert A.
;
Brown, Steven P.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10003766158
Saved in:
2
Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
Brown, Steven P.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
30
(
1993
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10006690606
Saved in:
3
The Effect of Effort on Sales Performance and Job Satisfaction
Brown, Steven P.
;
Peterson, Robert A.
- In:
Journal of marketing
58
(
1994
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10006002311
Saved in:
4
The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A.
(
contributor
);
Peterson, Robert A.
(
ed.
)
-
1992
Persistent link: https://www.econbiz.de/10013543590
Saved in:
5
Marketing research
Peterson, Robert A.
-
1982
Persistent link: https://www.econbiz.de/10000055155
Saved in:
6
Marketing research
Peterson, Robert A.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000760551
Saved in:
7
Self-efficacy and personal selling : review and examination with an emphasis on sales performance
Peterson, Robert A.
- In:
Journal of personal selling & sales management
40
(
2020
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10012200912
Saved in:
8
On the myth of reported precision in public opinion polls
Peterson, Robert A.
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011887258
Saved in:
9
Market structuring by sequential cluster analysis
Peterson, Robert A.
- In:
Journal of business research : JBR
2
(
1974
),
pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
Saved in:
10
The price-perceived quality relationship, experimental evidence
Peterson, Robert A.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 525-528
Persistent link: https://www.econbiz.de/10002663734
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