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B2B brand management : with 7 tables

Kotler, Philip; Pförtsch, Waldemar A. - 2006

Persistent link: https://www.econbiz.de/10003307857

Ingredient branding : making the invisible visible

Kotler, Philip; Pförtsch, Waldemar A. - 2010

Persistent link: https://www.econbiz.de/10003874924

H2H-Marketing - von Menschen für Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe - 2022

Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei einflussreichen Faktoren (Design Thinking, Die Service-Dominant Logic, Digitalisieurung) -- H2H-Mindset: Die Basis -- H2H-Management: Vertrauen und Marke in den Fokus rücken...

Persistent link: https://www.econbiz.de/10013174046

H2H marketing : the genesis of human-to-human marketing

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe - 2021

1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World.

Persistent link: https://www.econbiz.de/10012399974

Transformational sales : making a difference with strategic customers

Kotler, Philip; Dingena, Marian; Pförtsch, Waldemar A. - 2016

Persistent link: https://www.econbiz.de/10014010743

H2H Marketing : Case Studies on Human-to-Human Marketing

Kotler, Philip (ed.); Pförtsch, Waldemar A. (ed.); … - 2023

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .

Persistent link: https://www.econbiz.de/10014318466

The new paradigm : H2H marketing

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 3-54). 2023

Persistent link: https://www.econbiz.de/10014322195

H2H mindset in H2H marketing

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 81-91). 2023

Persistent link: https://www.econbiz.de/10014322296

H2H brand management and trust

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 117-124). 2023

Persistent link: https://www.econbiz.de/10014322302

Rethinking operative marketing : the H2H process

Kotler, Philip; Pförtsch, Waldemar A.; Sponholz, Uwe; … - In: H2H Marketing : Case Studies on Human-to-Human Marketing, (pp. 143-154). 2023

Persistent link: https://www.econbiz.de/10014322311