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~person:"Phau, Ian"
~person:"Sattler, Henrik"
~subject:"Internationales Marketing"
~subject:"Markenimage"
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Brand morphing across Wal-Mart...
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Internationales Marketing
Markenimage
Brand management
65
Markenführung
64
Brand image
58
Consumer behaviour
52
Konsumentenverhalten
51
Brand
35
Markenartikel
35
Luxury goods
24
Luxusgüter
24
Brand extension
13
Markentransfer
12
Deutschland
11
Germany
11
Designation of origin
9
Erfolgsfaktor
9
Herkunftsbezeichnung
9
Success factor
9
Markenpolitik
8
Australia
7
Australien
7
Measurement
7
Messung
7
Perception
7
Theorie
6
Theory
6
Wahrnehmung
6
Advertising effects
5
Beziehungsmarketing
5
Fashion
5
Relationship marketing
5
Werbewirkung
5
Brand loyalty
4
Celebrity endorsement
4
Celebrity-Werbung
4
Emotion
4
Mode
4
Social Web
4
Social web
4
Spillover effect
4
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48
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8
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Article in journal
39
Aufsatz in Zeitschrift
39
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6
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6
Collection of articles of several authors
1
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1
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Language
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English
49
German
7
Author
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Phau, Ian
Sattler, Henrik
Burmann, Christoph
93
Huber, Frank
35
Keller, Kevin Lane
34
Esch, Franz-Rudolf
32
Melewar, T. C.
31
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
29
Bang, Nguyen
26
Schade, Michael
25
Bauer, Hans H.
23
Romaniuk, Jenni
23
Baumgarth, Carsten
22
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
20
Fetscherin, Marc
19
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
Gupta, Suraksha
17
King, Ceridwyn
17
Swoboda, Bernhard
17
Wiedmann, Klaus-Peter
17
Batra, Rajeev
16
Ekinci, Yuksel
16
Khan, Imran
16
MacInnis, Deborah J.
16
Piehler, Rico
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Meffert, Heribert
15
Park, C. Whan
15
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The journal of brand management : an international journal
4
Journal of business economics : JBE
3
Journal of fashion marketing and management
3
Country of origin effect : looking back and moving forward
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Handelsforschung
1
International journal of consumer studies
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vacation marketing : an international journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of consumer marketing
1
Tourism review : the official journal of the AIEST
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
4
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
6
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
7
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
9
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
10
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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