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Consumer attitudes towards luxury fashion apparel made in sweatshops

Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of Fashion Marketing and Management 19 (2015) 2, pp. 169-187

behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also … examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel … (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in …

Persistent link: https://www.econbiz.de/10014868401