Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of Fashion Marketing and Management 19 (2015) 2, pp. 169-187
behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also … examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel … (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in …