Narrow search
Showing 1 - 10 of 108
Cover Image
Special issue: "Down Under"
Phau, Ian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003974819
Cover Image
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Cover Image
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy; Hartley, Nicole; Vanman, Eric; Phau, Ian - In: Journal of retailing and consumer services 31 (2016), pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Cover Image
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Cover Image
Consumer attitude and intention toward ridesharing
Cheah, Isaac; Shimul, Anwar Sadat; Liang, Johan; Phau, Ian - In: Journal of strategic marketing 30 (2022) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Cover Image
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Cover Image
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Cover Image
The value of historical nostalgia for marketing management
Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Cover Image
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael; Phau, Ian - In: Journal of Research in Interactive Marketing 7 (2013) 1, pp. 18-32
Purpose – The purpose of this paper is to investigate whether rational and emotional appeals are more effective for small boutique hotel websites in Australia. Specifically, it assesses how attitudes towards websites, service expectations and attitudes towards boutique hotels will influence...
Persistent link: https://www.econbiz.de/10014902218
Cover Image
“Bend it like Beckham”: the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young Consumers 11 (2010) 1, pp. 36-46
sports celebrities in advertising. Originality/value – Previous studies indicate that this potential influence and impact of …
Persistent link: https://www.econbiz.de/10015044239